How to get column values as rows in a list report

[barrysaab]

I have two report on a report page summary report and detail report.

Doc have 2 reports, summary and details,,
In summary section country wise,no of issues in different purchase types.

Country Issue id single copy subscription others
Germany Jan-11 15 20 30
Australia Feb-11 20 10 40

I want output like this..

country (Germany,Australia,Newzealand,other),
issue (jan-11,dec-11sep-11,sep-20......etc),
purchase types is one dimension (purchase types are 3like single copy,subscription,others)

in details:

its have 5 dimiensions
order dimension(net sale amount ),
promotion dimension(promotion codes),
Issue( no of issues),
purchase types is one dimension (purchase types are 3like single copy,subscription,others),

And Detail report looks like below:

ex
net sale amt promotion code no of issues single copy sales subscription sales other sales
ZCI ZBI ZS PS CI CS

2000 ABC 30 250 200 300 50 650 550
Please help.Thanks