Show null in columns/rows

[b737]

I have relational model, and now I want to create uniform report, so I want that report shows me all columns/rows, even, those which does not have any values (null). How to that

Example  [Day], [Retailer], [Sold]-measure

                    Monday    Tue Wed      Thursday Fri
Retailer1      1                        101 
Retailer2
Retailer3    52                76         
.....