Please help me to target the right Analytics Reporting terminology(ies)...

[FerdH4]

I want to create "something" to apply to each new report that I author so that my reports have a consistent look or branding.  For example, I'm thinking about consistency in:

a. Page layout (orientation, size, and margins)
b. Headers and footers
c. Fonts (style, size, and color)
Ld. ogo (or maybe a watermark).

So that I research the right features or techniques, I wanted to ask the Experts here, "What is the Analytics' term for that 'something' that I'm looking to create?"   

Thank you Everyone for your responses.

[cognostechie]

Template / Design

[FerdH4]

Thank you again CognosTechie